PPC Advertising Management Pay Per Click
Pay Per Click Management of Search Engine Advertising Campaigns
Frequently Asked Questions
How will opening an account with Internet Marketing Inc. benefit my business?
What options do I have for targeting my campaign geographically?
How long will it take to review my campaign? When will my campaign start?
How much does it cost to have you manage my Pay Per Click campaigns?
What are the terms and conditions for opening an account with your company?
Is Pay Per Click advertising right for my business?
Pay Per Click advertising allows businesses to increase sales by targeting customers in their service area who are actively searching on the Internet for thier products and services, whether the business has a Web site or not. Internet Marketing, Inc. makes the process of marketing online much easier and cost-effective for businesses wishing to target customers in a specific geographic area. If you are a business looking to generate leads from online customers or if you are a group representing businesses looking to do so, then Pay Per Click advertising is right for you!
How will opening an account with Internet Marketing, Inc. benefit my business?
An account with Internet Marketing, Inc. enables advertisers to easily and effectively market their businesses online through the placement of Search Engine keyword ads, Internet Yellow Pages ads and Geo-Targeted Banner ads to reach customers who are searching for products and services online. Internet Marketing, Inc. can help you cost-effectively target qualified customers interested in your products and services. Through our company account, advertisers may also develop campaign-specific landing pages (or web sites) to direct potential customers. Advertisers may log into their account at all times to get information regarding the number of leads (phone calls, e-mails, web site visits, etc.) their online campaign has generated.
How many products and services should I promote?
The number of products and services you select to promote should be limited to the areas of your business that you most want to promote. While it is our recommendation to be as comprehensive as possible in describing your business, the more products and services you select does mean that fewer advertising dollars can be used to promote each product and/or service. Accordingly, we recommend focusing an individual campaign – and its associated advertising – on a few very targeted products or services. You may set up different campaigns for different products/services; in fact, by doing so, you are able to create much more specific ads as well as customize your campaign landing page to the core products and services you are promoting.
How will you determine the best keywords for my campaign?
If your campaign is to be published on one or more of the search engines, our PPC Management platform purchases on your behalf keywords that people use when they search for products & services in their area. For example, if you are a dentist, we may purchase the keywords “dentist”, “dentists”, “DDS”, “D.D.S.”, “toothache”, as well as thousands more pertaining to the field of dentistry. On average, our Pay Per Click management platform purchases 3,000 keywords for each advertiser. The keywords selected are done so automatically based on the geographic areas you wish to target as well as the products & services you wish to promote.
What options do I have for targeting my campaign geographically?
There are three options for targeting your ad geographically, they are:
National: You may target customers across the entire United States.
Regional: You may target customers within one or more metropolitan areas. A metropolitan area consists of one or more cities. For example, the San Francisco – San Jose – Oakland metropolitan areas consists of those 3 cities. You may target up to 3 different metropolitan areas within a single campaign. To target additional metropolitan areas, you may select “National” or you can always set up a different campaign to target the others.
Local: You may target customers within one or more cities. You may target up 10 cities within a single campaign. To target additional cities, you may select a “Regional” campaign or you can always set up a different campaign to target the others.
Can you recommend a budget for me?
Our Pay Per Click Management platform can recommend a suitable budget for your campaign based on your business' industry, target campaign geographies and target campaign duration.
On average, our advertisers are spending between $500 and $5,500 per month on their Internet advertising.
Your total campaign budget determines the number of publishers where your ads will be seen. While our PPC Management campaign budget allocation formula calculates the publishers based on many rules, not the least of which is your business category, the following are some general rules of thumb:
For about $500 per month (for 1-3 geographic areas), your ads will be seen on Google (the #1 search engine) and Superpages.com (the #1 Internet yellow pages site).
For about $1,000 per month (for 1-3 geographic areas), your ads will be seen on all of the publishers previously mentioned and on the Yahoo network of sites, including within the natural search results as well as within the sponsored search results and MSN.
Your ideal campaign budget will depend largely on the nature of your business. Higher ticket products and services – e.g. real estate agents (homes for sale), car dealers (autos for sale) – will require higher minimum campaign budgets, because the value of a customer is so much higher. Please contact us to discuss your specific opportunity.
What are the minimum campaign budget requirements?
The minimum campaign budget we will accept is $500 per month. If you wish to spend more than $10,000 per month, please contact us so that we may assign a dedicated sales representative to assist you in your campaign.
Where do you place my ads?
Based on your campaign’s maximum budget, target duration, target geographic areas, and business category, our Pay Per Click advertising platform selects the optimal publishers for your campaign. The PPC Management platform calculates the optimal publisher allocation by considering many different variables, including, but not limited to:
(1) the minimum and maximum daily budget required by each publisher;
(2) the minimum and maximum total campaign budget required by each publisher;
(3) the estimated cost for each web site visit charged by each publisher;
(4) the number of visits each publisher can give the advertiser in the geographic areas targeted by the advertiser;
(5) the number of visits each publisher can give the advertiser for the business products & services promoted by the advertiser.
The media our Pay Per Click advertising platform purchases on behalf of the advertiser is based on executing hundreds of campaigns across multiple online publishers and publisher networks, and we are constantly refining our publisher allocation model as new publishers emerge.
Currently, our PPC Management platform works with the following publishers and publisher networks:
Google (Search Engine Ad Network): According to Nielsen/Net Ratings, Google (which also powers AOL Search) is the Internet’s most popular search engine, reaching over 80 million people per month (January 2004). Google’s search engine ad products (AdWords & AdSense) allow Local AdWorks advertisers to promote their products & services when searchers type in specific keywords (e.g. “dentist”) on Google, AOL, and hundreds of other sites within Google’s ad network.
Yahoo Sponsored Search: Yahoo is able to deliver keyword ads to over 90 million people per month (Nielsen/Net Ratings, January 2004). Yahoo’s Sponsored Search ad products (Local Match & Precision Match) allow our advertisers to promote their products & services when searchers type in specific keywords (e.g. “dentist”) on Yahoo, and hundreds of other sites within Yahoo’s ad network.
MSN: While new to the search arena, MSN currently commands about 13% of the search market and is a significant player.
SuperPages.com (Internet Yellow Pages Ad): The largest online yellow pages site, SuperPages.com (a Verizon company) serves millions of people searching for local businesses every month, allowing our advertisers to promote their products & services when searchers type in specific keywords in a specific geographical location (e.g. “dentists” in Los Angeles, CA).
Not all publishers are selected for each campaign– for many of the reasons listed above. Again, we will frequently be updating the optimal publisher selection as different publishers emerge, and as individual publisher rate cards change.
If it is absolutely critical that your campaign run on a specific publisher (or, alternatively, that it be excluded from a specific publisher), please be sure to let your campaign manager know in advance.
What if I don’t have a website?
If you do not have a Web site, we can provide a landing page for you. For those businesses that do have a web site, but who want to promote a very timely offer without having to update their existing site, we provide the ability to create a time-sensitive offer page as well. Please contact us to discuss your specific situation.
I already have accounts with Yahoo Sponsored Search and Google. How does my Internet Marketing, Inc. account relate to those accounts?
At this time, your account with Internet Marketing, Inc. will be kept separate from any existing accounts you may have previously established with other publishers, including Yahoo Sponsored Search and Google. Some advertisers have existing Google and Yahoo Sponsored Search accounts and manage their national campaigns through them, but then establish accounts with us in order to simplify the work in managing regional or local campaigns.
By using our automated PPC Management platform, there is no need for an advertiser to go through the work of opening up accounts with every single publisher, as we do that for you. Through our platform, all activity from all publishers will be contained in one centralized reporting area, so there is no need for an advertiser to log into multiple accounts to view reports.
How long will it take to review my campaign? When will my campaign start?
In general, all campaigns will start within 72 hour after payment has been received. The actual start date of your campaign may differ based on certain publisher requirements and review of your ads. You will receive an email notification when your campaign actually starts.
What kinds of reports are available?
The Campaign Activity report lists – for each campaign – the initial campaign budget, the total number of visits across all ads to your campaign destination page, the costs of those visits (“actual spend”), the number of phone calls the campaign has generated, the number of e-mails the campaign has generated, and other lead information directly attributable to your Pay Per Click advertising campaign. Specific phone call and e-mail information is also available by clicking on the phone call or e-mail count.
How often are your reports updated?
Our reports are updated daily and reflect data that is current through midnight (Pacific Standard Time) the previous day. Please note that, we rely on third-party businesses to provide reporting information for your campaigns. As such, depending on issues with specific publishers, there may be a slight delay in the availability of some of the reporting data.
How much does it cost to have you manage my Pay Per Click campaigns?
Internet Marketing, Inc. offers a full range of services specifically designed to help companies successfully market their businesses online. Please contact us directly to discuss your specific needs and opportunities.
What are the terms and conditions for opening an account with your company?
To read our advertising terms and conditions, please click here.
What forms of payment do you accept?
We accept the following forms of payment:
1. Credit card over the phone (Visa, MasterCard, American Express, Discover)
2. Check by mail
Do you have an invoice option?
An invoice option may be available to advertisers whose monthly spend regularly exceeds $2500. A credit check will be required in order to qualify advertisers for this payment method. For more information, please contact Customer Support.
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